Internet Librarian 2010, day 1

Keynote by Patricia Martin. She says we’re living in a “Renaissance generation.”

  • More blog content than the collections of the Library of Congress
  • Facebook would be the 4th largest country
  • More e-books published [last year?] than traditional books

Winners are those who can go from “me” to “we” (think of end users), empower creativity, manage the human interface.

In the future:

  • No [one] “story”
  • Screens everywhere
  • Return on time (rather than investment)
  • Cloud storage
  • Story is the new killer app
  • Precognition

ALA and Finca collaborated on a campaign to encourage the use of financial info in libraries.

Add value to your community:

  1. Put the user at the center
  2. Let users collaborate on rules
  3. Curate the human interface

Not sure what some of this means. Definitely food for thought.

Search Engine Update

Chris Sherman of Search Engine Land talked about what’s new. His links for this talk are at, but he didn’t have time to talk about everything on that list.

There are now just two big search engines.


  • Faster indexing
  • Faster results
  • Algorithmic changes (all the time)
  • Search suggestions as you type (for example, weather, time, flights, spell check)
  • Image swirl: visual links, related terms
  • Real-time search: Facebook, MySpace, Twitter, etc. (Can get e-mail alerts of this **)
  • Can find out what’s new at
  • (Privacy concerns from sites like Inside Google


  • “More on this page” links
  • “Intent classifiers” change results and 2nd-level options (synonyms, general/local/news results, difference points of view, product reviews)
  • Bing Entertainment (5 million full-length songs)
  • Bing maps
  • Travel: fare predictions
  • University search (Google had something similar)
  • Event search

Yahoo: Now uses Bing index, but results sometimes differ.

Blekko: Uses “slashtags” to limit search results. In private beta; tweet or e-mail to beta test.

Targeting: Ad targeting has gotten quite specific. See Criteo and Google Ads Preferences has data sets. back to Q&A. Not really a general search engine any more.

More later.


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