It’s All about the Customer #IL2011

It’s all about the customer

Tod Colegrove, University of Nevada Reno

In a university library, 6% of the collection gets 80% of the use. Do users know the other 94% exists?

They put up displays on the walls for online services (such as Safari) with bit.ly links. No extra work for staff, but they got so much more use, they had to increase their license!

Tried QR codes: those worked, too.

Did a targeted ad on Facebook. That didn’t work. They couldn’t target it geographically.

Did a Google ad, where they could target geographically. that worked better.

Thinking of doing it with EBL book lending.

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