David Lee King
Design for mobile first. If you can’t do it on mobile, maybe you don’t need to do it on your big web site. Lee Rainie: 56% of Americans have smart phones.
No Flash: Doesn’t work on i-devices. Use HTML 5 instead. CSS 3.
Parallax design: Can create 3-D effects, etc. with CSS. For example: Spotify’s web site.
Flat design: Simple images, contrasting colors, white space.
Blocking: e.g., Pinterest. Endless stream of content, nothing more important than anything else.
Big images: Often a big background image.
Colors: various theories from calm to neon. Try Adobe Kuler.
Web fonts: Google Fonts or Typekit
webtypography.net and practicaltypeography.com
Video (78% of Americans have watched online videos) – put it on youtube, link to it on Facebook and on your web site
Social media: It’s still big. Great way to push out your new content. Many of these site have analytics, or there are third-party sites that create analytics. Point from web sitre to social media and vice versa.
Large buttons: complementary colors. Call to action or next step: use a button.
Vertical scrolling: mobile especially. Sticky naviation bar that stays at the top even as you scroll down. Also, left side naviagtion bar that starys put (for example, social media sharing buttons).