Monica Fulvio, National Geographic
“the world and all that’s in it.”
wanted one map to organize content, didn’t work without consistent geo names.
Lots of silos over 127 years.
collected existing terminologies, external and internal search terms, internal gazetteer. Use a system called Mondeca. Auto tagging. Natural language processing to suggest tags for content producers. Still have more than one content management system.
Two orgs: the association and the media arm (partnered with Fox). Need to share content.
API could potentially share content with external users.
A taxonomy organizes and collocates content, makes it findable. Syndication makes it possible to share data with other web sites, even internally, but wouldn’t work without metadata. Makes targeted advertising possible. Makes web analytics more useful.
Working on image auto tagging. One explorer might come in with 50,000 images and they save all of them.
Amy Affelt, Compass Lexecon, on app indexing
Web search is separate from app search and mobile search now.
Google uses 200 filters now to decide what to show you, such as location, mobile friendliness. Number one is search intention. “Filter bubble” refers to what you may be missing because of filters,
Mobile is the internet now. 3 hours a day, 90 percent in apps.
People want answers, not links. Every app use is a user lost for Google.
Amazon: people think it’s good quality, decent price, great delivery. Google becomes search of las result.
Apps installed affect your search results.
If you’re using an app, it doesn’t contribute to Google Trends,
Internet of Things: Google wants to assign urls to every sensor. Bing too.
App developers have to opt-in to Google indexing. Apple is indexing apps in Siri and Spotlight.
Quixey: search engine for apps, under development.
librarians can help people understand the issue, search apps ourselves, do SEO to make sure our apps show up in search results.
Question on auto tagging: Mondeca for text. Natural language process like diagramming sentence. Rules, relevancy.
Image auto tagging: doing beta with Google. Stanford also doing.