Power Searcher Techniques & New Trends, Greg Notess #InternetLibrarian @notess

Presentation available at http://conferences.infotoday.com/documents/259/A101_Notess.pptx

Majority of searches coming through mobile.

Mobile emphasis:

  • Fewer searche features: no search tools, cache; shorter snippets
  • Additions//advantages: fewer ads
  • Different results
  • Soon: different databases

Within months, Google will divide its index and give mobile users “better” and fresher content.  (Search Engine Land)

Accelerated Mobile Pages (AMP): now live at Google and Bing.  Publishers can optimize their pages for mobile.  In search results, you’ll see a little lightning bolt and/or AMP.

Knowlege Graph: Box with info, answers rather than links, “things not strings.”  Concept match rather than text match.

In the search box, Bing starts giving suggestions.  “Information literacy papers by …” gives author suggestions.

Google: RankBrain

Machine learning, artificial intelligence, predicts which results get chosen.

Machine learning:

Used by 100+ Google Teams.  RankBrain is just one.

Searcher impacts:

Google increasingly seeks to interpret queries.  Straight text matching becoming rare. Ideal is the Star Trek computer.  Some syntax tricks (like the + ) don’t work any more.  More image search, conversational searching.  But, they emphasize, there is still solid growth in desktop and tablet searching.

Google changes:

Gone: location search tool, PageRank scores, separate tablet interface (now uses mobile).

“Right to be forgotten” works with searchers geolocated within Europe.

Medical symptoms search: expanded knowledge cards.  Working with medical professionals to provide reliable info.

Google quality raters: Hiring humans to evaluate search results.  146 pages of guidelines.  Expertise, authoritative, trustworthy (EAT).  Less emphasis on supplementary content, such as “About” pages.

Google Images: saving and tagging, filtering with colored buttons.

Truncation: an asterisk at the end of a word doesn’t do much for you, since Google is doing all kinds of synonym and concept searching.  However it does work for a missing word in a phrase: “a wealth of information creates * attention.”

Number range still works in Google.  5..8.34 or 5-8.34  Even works with a $

Bing operators:

filteytpe:, intitle: and some odd ones.

Google News:

81 country/language editions

New “local source” tag in some areas.

Google Scholar:

Known item searches now give one result!

Added suggested queries at the bottom.

Legal searches offer “sort by date.”

Save to “my library.”  Can even edit citations.

Titles change: newspapers, preprint vs. published article. Better to search on a phrase within the article.

Some blogs on Googleblog.com rather than Blogspot.

Remember to click on the little triangle for cached and similar pages.

Remember Wayback Machine.

Archive.is

Webcitation.org

Memento feature on Chrome

Diversify search engines: use Bing, Duck Duck Go, Gigablast (has a show metatags button)

Link searching:

Gigablast (link: and sitelink:)

Open Site Explorer (3 a day)

Majestic.com (free registration)

Updated to add links.

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