Future Focus Panel #InternetLibrarian @Misty3Jones @BobbiNewman @JDysart @LarryMagid

Misty Jones, San Diego PL
Bobbi Newman, National Network of Libraries of Medicine
Gary Shaffer, USC
Larry Magid, tech columnist

Magid:

Magid has a guide to media literacy and fake news: http://www.connectsafely.org/fakenews/

Likes to go to the source, often gets assistance from librarians.

We need to start from the same set of facts.

Shaffer:

Saw libraries as a marketing opportunity. Get out of the four walls. Tie-ins with concerts in town (download the music) or movies (read the book).

Newman:

Made a point of talking to people from different types and sizes of libraries.

Jones:

Had a psychology background, which prepared her “more than you would believe for libraries.” Made a switch and fell in love with it. We do change people’s lives every single day. Always be an essential, vital part of the community. Changing, redefining to be what the community needs you to be.

After-school tutoring program. The schools had a waiting list of 800 kids.
Got lots of kids. Also parents taking computer classes.

Newman:

I don’t think technology is the solution to social problems. It’s a tool that helps, but not everything. Collaboration. Everyone wants to partner with librarians. Have the key to your community.

Magid:

Agree about technology. Technology doesn’t create problems either, but amplifies them. Virtual reality, augmented reality. Google Lens can try to identify buildings from pictures.

On the other hand: Looking forward to car that will drive itself. When he gets older, that will solve a problem for him.

Privacy and security implications.

Newman:

Inequity is a concern. The self-driving car solves a problem for you, but not for society. Those who need Google Echo the most may not be able to afford it.

Shaffer:

Your community is whatever your organization is trying to solve — city, corporation, university. Yes, lots of people want to collaborate with you, but you should be picky. Figure out exactly how it would work. Do a reference interview.

Jones:

Not all partners are the right ones. Started one with UC San Diego extension. Certificate programs for underserved communities. Library is the educational place for everyone.

Shaffer:

High public trust, but you have to protect it.

Newman:

Library partnering to do education on care for Alzheimer’s patients. Public libraries participating with health organizations (e.g., having a booth at health fair).

Shaffer:

Starbucks in a public library. Revenue after royalties went to library. Became a recruiting track: customer-service-oriented Starbucks employees could move into library as jobs open.

Magid:

Artificial scarcity of electronic media. On a waiting list for an e-book at NYPL.

Jones:

Our biggest challenge is relevance, staying nimble. Media (Netflix, et al.) are competing for our time. Libraries are competing, too. Make the library an experience. Tie into the community and do what they need from you.

Newman:

Big money: there are organizations campaigning against public libraries. Stuff that can’t be measured easily on spreadsheets.

Shaffer:

Perception: raised $32 million for a library. People kept saying “libraries are going away.” There’s 10,000 people a day walking in the door. Perception that libraries are a book warehouse. Also perception that all information is on the Internet. Staff need to convey the relevance. What is the one thing you can tell your city council? Go to foundations; they have to give away money. But don’t take the money if they want you do something that’s not in your strategic plan.

Jane Dysart:

By the time someone is talking about de-funding your library, it’s too late. You have to build those relationships in advance.

Magid:

You have to get the word out. Writing articles this week about the conference for CBS News and San Jose Mercury News.

Jones:

Shove the library down people’s throats. I can turn every single conversation to the library.

Shaffer:

Shove it down their throat with kindness. Don’t get upset with people when they don’t understand. Find something that resonates with them. Do a program about how to navigate the Equifax program.

Magid:

47% of the public believes the media makes stuff up. We’re in the same information business. People are questioning the legitimacy of knowledge. Make sure that libraries are put forward as a bastion of truth and light. Form alliances with anyone who will listen.

Newman:

You’re a big effing deal; act like it.

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