Market Impact: Creating Positive Outcomes & Actions #InternetLibrarian @SusanSchramm

Susan Schramm

Slides at http://conferences.infotoday.com/documents/319/0845_Schramm.pptx

Libraries are catalysts for smart communities.

Smart communities: IoT, safe, comfortable

Vision:

Streets make changes based on traffic, parking adjusted.

Firefighter knows where the people are. AR with building plans. Doctor could advise EMTs on the way to the hospital.

Open data to solve social problems

Smart parks adjust lighting

Smart airports advise you about things to do.

We used to talk about if, now we talk about how and when.

Thinking about human effects. What about people replaced by robots? What about skills we may not have enough of? What about ethics, such as algorithms that discriminate? How do we make it of, by, and for all?

Libraries can help with this.

Libraries are doing in training in skills: Maker spaces, IoT, etc. Connecting with economic development folks to reach people who want to start new businesses.

Challenges: promotion, staffing, funding. (Same for everyone)

Lesson 1: Clarify our value proposition. What problems can we focus on solving? What do we contribute? What is the call to action for our community?

Keep asking, “So what?”

Why you? Why would I get that from the library?

Sometimes it’s the how that makes you different. Libraries are safe, neutral, local.

Why now? People say, “That’s nice, I’ll have to remember that.” What’s their call to action? How can you get them to do something now?

Lesson 2: Target our audiences. Who really wants to solve this problem? (Stakeholders, not just the people for whom you are solving the problem.). What positive outcomes can be created? What communities can we partner with? Who are the influencers and early investors?

You leverage by getting your message to other groups’ members (newsletters, advertising, etc.).

Lesson 3: Help our customers buy

Lesson 4: Ask the hard questions

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