Nina Simon, Santa Cruz Museum of Art and History #InternetLibrarian #ofbyforall @ninaksimon

When she started, more people knew the building had been the county jail than knew that it was a museum, and it had been a museum for 20 years.

People ask questions like, how can we get new people into the museum? How can we get girls into engineering? That leads to lazy answers, like *those* people aren’t interested. Ask, instead, what are we willing to change to bring in new people?

In seven years, budget and visitors increased by a factor of ~7.

They try to be of, by, and for the community.

Recent exhibit: invited people to display portraits. : Self assessment for how well your library (and other cultural organizations) is representing your community.

State Library of Queensland, Brisbane: Aboriginal people said they share knowledge through music, rather than books, around a fire. The library made a space for music and dance with a fire pit!

You can’t just put up a sign that says “welcome” and think that you’re done. You need to welcome people as partners.

Groups like punks and bikers: they got them in by partnerships.

Dia de los Muertos event hadn’t partnered with Latinx people. She changed that. Procession from museum to the cemetery two miles away.

Bilingual staff.

When working with marginalized communities, of-by-for is NOT optional (e.g., foster youth). Start with partners you know and ask them, who else should we partner with?

Of By For All Change Network: group of orgs doing these things.

Future Focus Panel #InternetLibrarian @Misty3Jones @BobbiNewman @JDysart @LarryMagid

Misty Jones, San Diego PL
Bobbi Newman, National Network of Libraries of Medicine
Gary Shaffer, USC
Larry Magid, tech columnist


Magid has a guide to media literacy and fake news:

Likes to go to the source, often gets assistance from librarians.

We need to start from the same set of facts.


Saw libraries as a marketing opportunity. Get out of the four walls. Tie-ins with concerts in town (download the music) or movies (read the book).


Made a point of talking to people from different types and sizes of libraries.


Had a psychology background, which prepared her “more than you would believe for libraries.” Made a switch and fell in love with it. We do change people’s lives every single day. Always be an essential, vital part of the community. Changing, redefining to be what the community needs you to be.

After-school tutoring program. The schools had a waiting list of 800 kids.
Got lots of kids. Also parents taking computer classes.


I don’t think technology is the solution to social problems. It’s a tool that helps, but not everything. Collaboration. Everyone wants to partner with librarians. Have the key to your community.


Agree about technology. Technology doesn’t create problems either, but amplifies them. Virtual reality, augmented reality. Google Lens can try to identify buildings from pictures.

On the other hand: Looking forward to car that will drive itself. When he gets older, that will solve a problem for him.

Privacy and security implications.


Inequity is a concern. The self-driving car solves a problem for you, but not for society. Those who need Google Echo the most may not be able to afford it.


Your community is whatever your organization is trying to solve — city, corporation, university. Yes, lots of people want to collaborate with you, but you should be picky. Figure out exactly how it would work. Do a reference interview.


Not all partners are the right ones. Started one with UC San Diego extension. Certificate programs for underserved communities. Library is the educational place for everyone.


High public trust, but you have to protect it.


Library partnering to do education on care for Alzheimer’s patients. Public libraries participating with health organizations (e.g., having a booth at health fair).


Starbucks in a public library. Revenue after royalties went to library. Became a recruiting track: customer-service-oriented Starbucks employees could move into library as jobs open.


Artificial scarcity of electronic media. On a waiting list for an e-book at NYPL.


Our biggest challenge is relevance, staying nimble. Media (Netflix, et al.) are competing for our time. Libraries are competing, too. Make the library an experience. Tie into the community and do what they need from you.


Big money: there are organizations campaigning against public libraries. Stuff that can’t be measured easily on spreadsheets.


Perception: raised $32 million for a library. People kept saying “libraries are going away.” There’s 10,000 people a day walking in the door. Perception that libraries are a book warehouse. Also perception that all information is on the Internet. Staff need to convey the relevance. What is the one thing you can tell your city council? Go to foundations; they have to give away money. But don’t take the money if they want you do something that’s not in your strategic plan.

Jane Dysart:

By the time someone is talking about de-funding your library, it’s too late. You have to build those relationships in advance.


You have to get the word out. Writing articles this week about the conference for CBS News and San Jose Mercury News.


Shove the library down people’s throats. I can turn every single conversation to the library.


Shove it down their throat with kindness. Don’t get upset with people when they don’t understand. Find something that resonates with them. Do a program about how to navigate the Equifax program.


47% of the public believes the media makes stuff up. We’re in the same information business. People are questioning the legitimacy of knowledge. Make sure that libraries are put forward as a bastion of truth and light. Form alliances with anyone who will listen.


You’re a big effing deal; act like it.

From Stacks to Success #InternetLibrarian

Tiffany LeMaistre and Nathaniel King, Nevada State College

Commuter campus, Henderson, Nev. Diverse.

Bookless library opened Aug. 2015. C. 1.5 million e-books.

Management demanded data for their dashboard showing student outcomes.

Students using library have higher GPA, higher satisfaction (retention).

* Ownership to access
* One-shot library classes to instructional design
* From warehouse to service

“Bookless” is a misnomer. Actually a 600% increase in the number of books students had access to (but e-books rather than physical books).

Study: Estimated 55% of published literature is open access (2015).

Before they went to demand-driven collection development, they had to do a lot more title-by-title selection and cataloging.

Survey on open education resarouces: students agreed it was valuable, but hard to find and that the library should manage it. Textbook cost was one of the reasons students might decide to drop out. Worked with faculty considering changing textbooks.

Instruction wasn’t sustainable: fastest growing college in N. America. Students said they already knew what was being taught. Put library guides in Canvas (educational portal students use for other things). Grades were better for students were participated in a given module, compared to those who didn’t. Moving one-shot content online.

Challenge of not having a physical collection:
Losing the scholarly atmosphere, for example. But that wasn’t going to work for their campus.
Space as a service. In Las Vegas area, a lot of people work in service industry. Inspired by Four Seasons Hotel’s service philosophy. Research shows students who feel well served by college services are more likely to stay. Hiring people who have that service attitude.

Research showing plants make people feel better, so lots of plants in the library.

E-books are accessible on any internet-connected device, but they do lend devices, too.

Do print reserves if necessary, and has a small off-site print collection that doesn’t get used much.

The Story of Telling: Future-Proofing Libraries, Brendan Howley #InternetLibrarian

Brendan Howley, BothAnd

Library asked them to “show me the heart of my community.”

Why are flamingoes pink?  To look stunning, also recursiveness.

Mind-controlling zombifying tapeworms cause crustaceans to turn pink, who get eaten by flamingoes.

It’s a feedback loop (recursiveness)

Tapeworms come out the back end of the flamingoes, where they reproduce.

If you want to grow community networks through storytelling, you have to build stories people want to share. Recursiveness make stories people want to share.

A virtuous circle of sharing and yet more sharing.

When people share stories, they also share behaviors.

How we share stories tell us who we are.  Shared stories are intelligence tools.

Relevancy: why should I care about your library programming?

Currency: Is this story about your library important to me now?

Intensity: Does this story about your library “have legs”?

[Howley promises to post this online, so I will take less detailed notes.]

“The Story Engine”: the best stories aren’t one-offs, they’re non-linear.  Complex stories interweave with themselves.

Libraries have great brands, most trusted than almost anyone.

Sustainable stories keep telling themselves.

Either infectiously funny or so human, so wise, so moving we can’t help but share them.

Idea: Find the funniest person you can and have them make a video about the library.

Make heroes of your users, you cardholders.  It’s not about you, your storytelling should be about your community.  Use on social media and people keep telling their stories.  Recursive, virtuous circle.

“The library digital relevancy index.”

Most library mobile apps have a bounce rate of 50%, which means people come twice and don’t come back.

People don’t care about you, they care about themselves. Empathy is the goal. (See yesterday’s keynote.)

Every company wants to change the world.  Libraries really do change the world.

Regular content updates.  Good content now is worth more than perfect content on Friday.

Don’t sell them news, sell them a relationship.

Think snack size: what people will see on their phones.

Someone needs to own your social media presence.

Created OpenMediaDesk

Agile process, failing as fast as we can to get to success.  Treat Facebook, Twitter, Instagram posts like tests.  Again, a recursive pattern.

“Nobody knows anything.”

Test, fail, reassemble, re-test. Open source photography you can re-use.

Libraries sharing ideas. One library had a comic book giveaway program that drew 12- to 18-year-old boys and shared idea with other libraries.

Friend Brendan Howley or M’lissa Story on Facebook to follow along with what the libraries are doing.

CXI: tool for library data to demonstrate social ROI.

Every expectation and interaction a cardholder has with your library, its services and staff.

The end (flamingo backside)

Another blog post about this session:

Open Access Initiatives: Blockchain #InternetLibrarian @griffey

Jason Griffey on Blockchain

One use: The data source that keeps track of Bitcoin transactions.

Similar to a ledger or a database.

Many authors at the same time.  They can even write contradictory things.

No centralized location.  No point of failure.  No way to censor it.

Validation: you know the same person made two transactions, even if you don’t know his or her name.

Resistant to manipulation after the fact.

Blockchain being used for:

Smart contracts

Educational projects

“Distributed web”: faster, safer, more open (IPFS = interplanetary file structure)

Three possibilities for libraries:

1. Provenance: chain of ownership

2. Distributed bibliographic metadata, a “decentralized OCLC”. You could see records for a certain library or a certain cataloger.

3. Digital first sale: you could keep track of the owner of a digital book.  Libraries could lend them, people could sell them, etc.

Libraries and the new education ecosystem, Lee Rainie, Pew Research #internetlibrarian #il2015

Lee Rainie, Pew Research

People like and trust librarians.  People think libraries level the playing field, provide services that are hard to get elsewhere, have become tech hubs.

Libraries at the crossroads.

People who used libraries in the last year down slightly from three years ago.  Senior citizens less likely to use libraries. Parents love libraries.

People say the library has a major impact in the community, but fewer people say the library has a major impact on their own families.

People believe libraries have kept up with technology, millennials most of all.

people think libraries promote literacy.  People think libraries help find info in various subjects, including health, new tech, community info, jobs.

new findings from survey still in the field:

most people believe they are lifelong learners.  These are potential library users!

they are reading, going to conferences, etc.

they want to learn something new, help others, earn income, help kids.

people don’t know about many of the services libraries offer, such as e-books.

libraries could help with online certification courses.

other ideas, with various amounts of support: help businesses, have 3-d printers, teach about privacy and security online.

on the other hand: people still want places for quiet and solitude.

No idiot-proof way to march into the future.  Everyone’s struggling with it.

Exploring roles and directions: creating, failing, learning #internetlibrarian #il2015

Ilana Ben-Ari, 21 toys

innovation, etc. hard to teach or assess, but toys are the new textbooks. Creative genius fades in early childhood, but problem solving is most valued by business.

empathy toy.

Not just filling a room with iPads.

Erin Mulcahey, littlebits

tech devices 11 hours a day, but most don’t understand.

empower everyone to invent.

like Lego, color coded.

Liza Conrad, Hopscotch

programming for mobile devices. Drag and drop, no typing.

Response to question: engineering is not just infrastructure and tech, but also art and creativity.  Separating ego from work.  Experimentation, failing and trying again.  First question: why?  People don’t want toasters, they want toast.

Kids don’t necessarily need to be expert coders, but we need to understand what our tech is doing.  Coding is good for jobs, problem solving, even as an expressive medium, a tool for others to create with.

Need to keep talking to customers about their needs.

Word prototyping: tell people about your idea and get reactions.

One teacher objected to kids’ projects on Hopscotch with poop emojis.  Decided that was ok.

Why should libraries think like a startup?

Feeling you have agency to be creative and do new things.

Being scrappy, being creative.

Jumping out of a plane and building the plane as you’re falling.  Have guts, have chutzpah.  Redefining failure as feedback