Brendan Howley, BothAnd
Library asked them to “show me the heart of my community.”
Why are flamingoes pink? To look stunning, also recursiveness.
Mind-controlling zombifying tapeworms cause crustaceans to turn pink, who get eaten by flamingoes.
It’s a feedback loop (recursiveness)
Tapeworms come out the back end of the flamingoes, where they reproduce.
If you want to grow community networks through storytelling, you have to build stories people want to share. Recursiveness make stories people want to share.
A virtuous circle of sharing and yet more sharing.
When people share stories, they also share behaviors.
How we share stories tell us who we are. Shared stories are intelligence tools.
Relevancy: why should I care about your library programming?
Currency: Is this story about your library important to me now?
Intensity: Does this story about your library “have legs”?
[Howley promises to post this online, so I will take less detailed notes.]
“The Story Engine”: the best stories aren’t one-offs, they’re non-linear. Complex stories interweave with themselves.
Libraries have great brands, most trusted than almost anyone.
Sustainable stories keep telling themselves.
Either infectiously funny or so human, so wise, so moving we can’t help but share them.
Idea: Find the funniest person you can and have them make a video about the library.
Make heroes of your users, you cardholders. It’s not about you, your storytelling should be about your community. Use on social media and people keep telling their stories. Recursive, virtuous circle.
“The library digital relevancy index.”
Most library mobile apps have a bounce rate of 50%, which means people come twice and don’t come back.
People don’t care about you, they care about themselves. Empathy is the goal. (See yesterday’s keynote.)
Every company wants to change the world. Libraries really do change the world.
Regular content updates. Good content now is worth more than perfect content on Friday.
Don’t sell them news, sell them a relationship.
Think snack size: what people will see on their phones.
Someone needs to own your social media presence.
Agile process, failing as fast as we can to get to success. Treat Facebook, Twitter, Instagram posts like tests. Again, a recursive pattern.
“Nobody knows anything.”
Test, fail, reassemble, re-test.
Unsplash.com Open source photography you can re-use.
Libraries sharing ideas. One library had a comic book giveaway program that drew 12- to 18-year-old boys and shared idea with other libraries.
Friend Brendan Howley or M’lissa Story on Facebook to follow along with what the libraries are doing.
CXI: tool for library data to demonstrate social ROI.
Every expectation and interaction a cardholder has with your library, its services and staff.
The end (flamingo backside)
Another blog post about this session: http://www.libconf.com/2016/10/18/future-proofing-libraries-tuesday-keynote/