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If you couldn’t make it to Internet Librarian (or even if you did, but couldn’t get to all the great-sounding sessions that were presented), here’s a few places you can read about what went on:
- WordPress blog postings tagged IL2009
- Librarian in Black Sarah Houghton-Jan’s reports
- Shifted Librarian Jenny Levine’s streams from various sources
- Info Today’s blog
- Info Today’s List of Bloggers at the conference
- 4,800 tweets on IL2009 (from Twapper Keeper, hat tip ResourceShelf)
Edited to add: Videos of selected sessions: www.ustream.tv/ILlive/videos
Did I miss you and your blog? If so, please add a comment to this post.
- 08:23:26: RT @ClimateandWater: Report estimates climate change adaptation costs, impacts to utilities http://bit.ly/PMJy #climatechange
- 19:24:20: Finished my notes for #IL2009 https://waterlibrarian.wordpress.com/ Just need to check sites & read books mentioned and put it all to work!
- 19:27:30: @aspenwalker: 3-4 words: reading, finding out, organizing, helping
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Next Gen panel
The keynote on the last morning was Stephen Abram interviewing three teenagers. This is more directly relevant for public, school, and academic librarians, but remember that this cohort will be in the workplace in a few years.
They use Google, of course, but they also appreciate the quality information they get from school and library databases. One of them said he trusts sites more if he has to log in with a password. Another said she trusted peer-reviewed literature, though she didn’t know the term.
Selling Tech to Power
Danis Kreimeier, director of Napa City-County Library, said she asks her staff:
- What is the problem you’re trying to solve?
- Whose problem is it?
- Is it sustainable?
- Where does it fit with the library’s mission?
Another way of saying this: Will it show? Can it grow? Does it flow?
She highly recommends Communicating Your Strategy: A Script [Word doc.]
The assistant city manager of Monterey said: There’s no such thing as a tech project, just a business project. Challenging times require new ways of doing things. It’s really about marketing. The community’s interests come first. Consider context within the broader organization (i.e., make alliances with other departments).
Tracy Seneca of the California Digital Library talked about the work her organization is doing archiving state and local government Web sites. Collections available at webarchives.cdlib.org. Tools are available at was.cdlib.org
Persuasion, influencing, etc.
These presentations are at http://www.slideshare.net/nic221/presentations
Naysayers don’t see what’s in it for them.
Made to Stick recommends telling stories. Avoid abstraction. Don’t boil everything down to bullet points.
Weird Ideas That Work Lots of ideas -> fewer prototypes -> fewer products.
Best Buy managers tried letting their workers go without schedules, collected stats on how it worked, then told their superiors about it.
Art of Woo
Why Work Sucks and How to Fix It
MIT Libraries has a beta page. It’s easy to start something and put it there, but harder to get it to graduate to the main site. An idea has to be up at least one semester, has to have statistics, and has to meet users’ needs.
Have to see ourselves as influencers, be clear on what we want to see happen, learn new approaches.
Passionate, well-informed, well-connected: talkers.
Influence without Authority Model (Cohen-Bradford)
Get to know people, build trust, use the “hidden org. chart.”
Close the sale! Librarians don’t do this enough. “Is there any reason we can’t do this?” (Reminds me of the salesman who says, “What can I do to put in you in a brand new Buick?” Most librarians don’t want to be that guy, but sometimes we have to be.)
Clarity, competence, relationships. (I must say the two presenters, Rebecca Jones and Nicole Hennig, were practically oozing clarity and competence!)
Marketing on the Cheap
Louise Alcorn of West Des Moines Public Library talked about programming for communities going through hard times. She recommends OCLC’s report, From Awareness to Funding.
Aspen Walker of Douglas County (Colo.) Library talked about her efforts, but we were sworn to secrecy about it! Send her 3-4 words about why you became an info pro at aspenwalker @ twitter.
Marcy Phelps of Phelps Research talked about marketing. Her presentation is at PhelpsResearch.com.
Marketing is “Getting someone, who has a need, to know, like, and trust you” (Duct Tape Marketing).
You need a plan, you need to commit time and resources, and have realistic goals.
She recommends Stephen Abrams’ Blogging as a Special Librarian.
Retooling Technical Services
Brad Eden of UC Santa Barbara points out that skill sets haven’t changed:
- Attention to detail
- Ability to organize detail
- Knowledge of standards and current practice
There are lot of other catalysts for change, however:
- The economy and state support for education
- Google’s digitization (they are digitizing our collections and selling them back to us, like “another Elsevier” ouch!)
- Social networking
- Space (people, collections)
- Shifting resources to unique local collections (several speakers at the conference recommended this)
- Network-level collaboration on metadata
- Move toward open access and scholarly communication, institutional repositories
- Mobile, media literacy
- 3D information visualization
“Lean into your discomfort.” (A great idea and worth remembering, but not always easy to do.)
“Work to live, not the other way around.”
What matters is your response, positive or negative.
Administrators are looking for people to step outside their boxes. He talked about having to merge serials and book acquisitions and about technical services people having to work on the public service desks occasionally. Library staff need to be flexible.
Do your own professional development. Keep an open mind.
Learn non-MARC metadata (such as TEI).
Learn scanning and digitization.
Then he showed this short video, which is full of interesting facts about the world, online and otherwise, but some of it should be taken with a grain of salt, IMHO.
Helen Heinrich and her colleagues from CSU Northridge talked about their efforts to streamline technical services. “Good enough is the new perfect.” Low turnover leads to a time capsule effect (i.e., everybody’s been doing things the same way for a long time).
They have an article in Searcher, July/August 2009. (You can probably get it through your library’s databases.)
Mobile gadget quiz a la “Wait, Wait, Don’t Tell Me.” Those who wanted to participate could give a note to the moderator or send a tweet.
Michael Porter, David Lee King, and other active folks put together a video project called Library 101.
Some videos, including the two keynotes, are available here: www.ustream.tv/channel/illive.
Paul Holdengräber talked about the programming he does for New York Public Library. “Don’t only give people what they want. Give them something that surprises them.”
Digital Library on a Shoestring
Walter T. Nelson of the RAND Corporation library gave his advice on starting and running a digital library. When he gives his opinion, it’s based on experience. Lots of practical stuff. The presentation is available at walternelson.com.
Web 2.0 for Tough Times
Two librarians from San Francisco law firms. Policy about what to post on social sites: “Don’t be stupid.” Consider having separate professional and personal IDs.
Reasons for using 2.0 tools:
- Be where your users are
- Test bed for more robust tools
Sharing: Presentation wiki, Google Docs
Wiki for cross-training and documenting best practices.
Delicious, Facebook, PBWiki.
BubblUS: process mapping, workflow, simpler than Microsoft Project.
Reposting blog content to Facebook.
Posting Slideshares on LinkedIn (so your managers can see that you are an expert presenter in your field)
Update your accounts. Looks lame if you leave it for a long time.
Kendra Levine of ITS, UC Berkeley, talked about 2.0 for transportation libraries. Examples at MashTrans.
Expanding Enterprise Roles
Jerry O’Connor-Fix, of Waters Corp., talked about being an “embedded librarian” working closely with product teams at her company.
Archive Metamorphosis to Social Computing Butterfly
Two librarians from Intel in Portland (Gerry Lukos and Jody Hopper, I think) talked about the evolution of a database of employees’ research papers. It’s now part of the process staff use to get published (see also what Roy Tennant said about eScholarship yesterday), and it has all kinds of 2.0 goodness (RSS feeds, tagging, commenting), and the data can be sliced and diced (bibliography of recently published papers, expert finder application).
Kara Reuter of Worthington (Oh.) Libraries talked about the makeover of her site. Lots of staff and user input paid off with an attractive and usable site.
The last three sessions were really inspiring, and I don’t mean to give them short shrift, but it’s getting late, and I’ve got another full day tomorrow.
Digitizing in Action
A librarian from the National Academies of Science talked about how their publishing arm digitized all their reports from 1988 on, so they made a deal with Google Books to digitize the earlier reports in their library back to 1863.
A librarian from the University of Arizona libraries talked about how they are digitizing graphic works: photos of Arizona and the New Deal, photos from the ecological and anthropological work of a researcher in the southwest and Africa, architectural drawings of a noted local architect. They used OAI metadata, until they discovered that Google wasn’t searching it deeply, so they switched to ContentDM. Also promoting collection on Facebook, Twitter, and Flickr.
Cloud computing is on-demand, has broad network access and scalability. Infrastructure and software upgrades not your problem. Downsides: doesn’t work without a connection (e.g., power goes out or Google goes down), privacy issues.
A librarian from Montana State U. talked about how he used Internet resources like BlipTV to let students statewide upload science videos.
Apps.gov is a new site listing cloud computing resources for the federal government.
Best of ResourceShelf
Gary Price talked about lots of cool new sites. Of course, he had more ideas than anyone could talk about in 45 minutes. The list is at bit.ly/resourceshelf09.
Library Website to Learning Commons
A librarian from the University of Toronto talked about redoing their Web site and “digital signage” (which turns out to mean big computer monitors in the library with rotating messages).
Christy Confetti Higgins talked about what she’s doing at Sun Microsystems. The theme of her efforts is putting the library’s content anywhere users will see it.
Her library Web site has:
- A wiki
- A Twitter feed (which is also public, at http://twitter.com/libraryresearch)
- A blog
- Video podcast: 3- to 5-minute videos on a resource or topic (these are also blogged and posted to the Social Learning Exchange [SLX], which is a kind of internal YouTube at Sun)
- Proactive research on hot topics (these, too, are blogged and posted to SLX)
A list of the library’s latest e-books is fed to another training site at Sun called MyLearning.
A search on MyLearning brings up the library’s
- Second Life programs
- journal articles from an Ebsco database
Library services turn up on yet another training site called Sales U.
A page about Sun’s Solaris includes an RSS feed from the library’s Safari e-books subscription.
A Second Life program has authors of those Safari books giving chats.
Wow, that’s quite a reach!
Marketing your digital presence
Joy Marlow (title: digital experience analyst) from Columbus Metropolitan Library talked about thinking like a marketer. Your digital presence includes your Web site, your catalog, and your digital collections.
Think about customer segments. There are those who are not interested, those who are not aware, an those who are savvy users. You want to direct most of your effort at the second group. They may have bookmarked your catalog, so they don’t usually see the announcements on your home page.
Some things they do:
- Build community (ask for help identifying photos)
- Measure success (traffic, but also things like relevant search results)
- Seamless integration between catalog and digital collections, so users know it’s the same site. Photo results show up along with books when doing a catalog search. Photo display has same look and feel.
Indianapolis Public Library does some similar things.
A catalog splash page can be used for marketing.
Metadata: They use OAI. (However, the U. of Arizona found that didn’t work well with Google.)
Next project: Geotagging pictures and linking to Google Maps.
The conference really started for me on Sunday, when I took a tour of the Naval Postgraduate School’s library. It was fascinating to see this institution that serves some of the best and the brightest officers in our military (and officers from 40 other nations’ militaries). (You first notice the unusual atmosphere when you have to show three forms of identification just to get on the grounds.)
The keynote speaker was Vint Cerf, one of the inventors of the Internet and now “chief evangelist” for Google. He discussed various issues including copyright and attention spans in the age of e-mail and Twitter.
One of his biggest concerns is “bit rot.” Suppose you have a disk with a Word document on it. In order to read that, it’s not enough just to maintain the bits. You also need hardware (a computer and disk drive), software (MS Word), and an operating system (e.g., Windows) that will work together to let you read the disk.
He says we need the kinds of dynamic content that electronic books can provide, and printed books can’t, but still worries about the property rights and lack of standards for e-books.
Digital Library Landscapes, Roy Tennant (OCLC)
Libraries need to change what they’re doing. We need to be where our users are. Massively centralized services may be our salvation, though.
With Worldcat, two clicks to get from a book reference to the catalog entry in a local catalog. Even better would be if the library would mail it to your house.
Academic libraries: Emphasize helping academics publish, rather than making them contribute to an institutional repository. University of California’s eScholarship is doing that, with the IR as a by-product.
Public libraries: Lots of programming, social OPACs.
Special libraries: Add value to your organization. “How? That’s your homework.”
All libraries: Collect and digitize unique material. Don’t waste time on crafting portals, because most people will get to the material via search engines. Syndicate out to Google and Flickr. Create conversations with your constituency.