Here’s how you know if you do not want to blog:
- You think your organization should have a blog, because all the cool organizations have a blog.
- You want someone to be representing your side of the story.
- It will increase your “web presence.”
- You want to “market” yourself.
Wow, those reasons sound very similar to what I’ve heard people in the library world say are good reasons to have a blog.
OtPR also says, “You will only ever reach people who like blogs. No one else drops by.”
Don’t worry. It isn’t all anti-blog. OtPR also gives reasons you might want to have a blog and tells what kind of blogs the world needs and doesn’t need.
Food for thought, anyway. I recommend you read the whole post (warning for the squeamish: four-letter words).