Marydee Ojala, editor of Online Searcher
Our work starts where Google ends.
Anybody can Google, but not everybody searches well.
Search does not equal Google.
Other search engines:
Country versions of Google
Duck Duck Go
Peekier (another one devoted to privacy)
Wayback Machine (archive.org)
Special syntax, prefixes (site:, filetype:, inurl:) (Bing and Yandex have others)
Word order, synonyms, language
Images, audio, video, datasets
Specific databases at Google, Bing, Yandex
* YouTube, vimeo
* Flickr, Morguefile
* Zanran, Datahub
Specialized search engines:
* Millie.northernlight.com (market research)
Academic search engines:
* Google Scholar
* Microsoft Academic
* Semantic Scholar
Academic document delivery:
* Sci-Hub (a pirate site)
Subscription search engines
* combating fakes and frauds
* look for additional documentation
* what is the source?
* Not every issue has two sides
* Not just fake news
* AllSides – News from left, center, and right political viewpoints
* Doing the right thing
* Teaching people about copyright
* General Data Protection Regulation (GDPR) – protecting people’s personal info (European regulation, coming in 2018)
Going under the hood:
Knowing how search works
Machine learning, AI
Semantic search, contextual
Moving away from keywords
Why did I get this result?
Why are these ads following me around?
Google decides to disregard some of your search terms and puts a note telling you what’s missing.
Knowledge about search
Be willing to experiment
Think non-linearly, accept imprecesion
Constant updating of our brains
Power of the info pro
Updated to add link to slides.