Internet Librarian, Day 1, cont’d.

Digitizing in Action

A librarian from the National Academies of Science talked about how their publishing arm digitized all their reports from 1988 on, so they made a deal with Google Books to digitize the earlier reports in their library back to 1863.

A librarian from the University of Arizona libraries talked about how they are digitizing graphic works: photos of Arizona and the New Deal, photos from the ecological and anthropological work of a researcher in the southwest and Africa, architectural drawings of a noted local architect. They used OAI metadata, until they discovered that Google wasn’t searching it deeply, so they switched to ContentDM. Also promoting collection on Facebook, Twitter, and Flickr.

Cloud computing

Cloud computing is on-demand, has broad network access and scalability. Infrastructure and software upgrades not your problem. Downsides: doesn’t work without a connection (e.g., power goes out or Google goes down), privacy issues.

A librarian from Montana State U. talked about how he used Internet resources like BlipTV to let students statewide upload science videos.

Apps.gov is a new site listing cloud computing resources for the federal government.

Best of ResourceShelf

Gary Price talked about lots of cool new sites. Of course, he had more ideas than anyone could talk about in 45 minutes. The list is at bit.ly/resourceshelf09.

Library Website to Learning Commons

A librarian from the University of Toronto talked about redoing their Web site and “digital signage” (which turns out to mean big computer monitors in the library with rotating messages).

Christy Confetti Higgins talked about what she’s doing at Sun Microsystems. The theme of her efforts is putting the library’s content anywhere users will see it.

Her library Web site has:

  • A wiki
  • A Twitter feed (which is also public, at http://twitter.com/libraryresearch)
  • A blog
  • Video podcast: 3- to 5-minute videos on a resource or topic (these are also blogged and posted to the Social Learning Exchange [SLX], which is a kind of internal YouTube at Sun)
  • Proactive research on hot topics (these, too, are blogged and posted to SLX)

A list of the library’s latest e-books is fed to another training site at Sun called MyLearning.

A search on MyLearning brings up the library’s

  • Second Life programs
  • e-books
  • journal articles from an Ebsco database

Library services turn up on yet another training site called Sales U.

A page about Sun’s Solaris includes an RSS feed from the library’s Safari e-books subscription.

A Second Life program has authors of those Safari books giving chats.

Wow, that’s quite a reach!

Marketing your digital presence

Joy Marlow (title: digital experience analyst) from Columbus Metropolitan Library talked about thinking like a marketer. Your digital presence includes your Web site, your catalog, and your digital collections.

Think about customer segments. There are those who are not interested, those who are not aware, an those who are savvy users. You want to direct most of your effort at the second group. They may have bookmarked your catalog, so they don’t usually see the announcements on your home page.

Some things they do:

  • Build community (ask for help identifying photos)
  • Measure success (traffic, but also things like relevant search results)
  • Seamless integration between catalog and digital collections, so users know it’s the same site. Photo results show up along with books when doing a catalog search. Photo display has same look and feel.

Indianapolis Public Library does some similar things.

A catalog splash page can be used for marketing.

Metadata: They use OAI. (However, the U. of Arizona found that didn’t work well with Google.)

Next project: Geotagging pictures and linking to Google Maps.

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