Engagement Strategies in Turbulent Times #inet2013 #internetlibrarian

Kara Evans, Pfizer

Library is under IT

Allocated content budget to R&D

Training sessions on online products

Weekly updates go to 15,000 subscribers in the company

Formed a team to optimize information assets.

Did survey on information needs, then focus groups.  Asked what their pain points were.

– Improve transparency
– Increase our presence (Staff didn’t realize there were still people they could call once the physical library went away.)
– Target communications (Come to staff meetings to talk about specific needs and solutions.)
– Simplify e-library (Web site has gotten a little cluttered.)
– Evaluate delivery options

Outreach part of the job.

Working with executive sponsor, so decisions are understood at highest levels.

Robin Henshaw and Valerie Enriquez, Ironwood Pharmaceuticals

Ironwood is a start-up, but they hired a librarian early on. The library is under R&D.

Library does:
– Literature searches (PubMed, Scifinder, Pipeline)
– Article requests
– Copyright compliance
– Database subscriptions
– Training
– Vendors
– Communications (outreach)

Added collaboration to all services.

Embedded: attending department meetings, working with R&D.

Added: Embase, Dialog, etc.

More tasks done by end users. (e.g., article delivery from Science Direct)

New users: meet them in person and do training on databases, etc.

Group training: tailored to particular groups (e.g., chemistry, competitive intelligence)

Meetings with research working groups

Vendor training

Outreach about new databases as they are added.

IM: Just introduced at the company.

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